Cannot install windows alongside linux on NTFS partition - unrecognised type

I am attempting to install Windows 10 Pro from a usb onto a partition that I have formatted to ntfs using

sudo mkfs.ntfs -Q /dev/sda3

When I run

df -T, --print-type 

The output includes:

/dev/sda3      fuseblk   102G   68M  102G   1% /...

But when I try to install Windows it errors

Windows cannot be installed on this hard disk space. The partition is of an unrecognised type

What could be wong?