Starting a GUI process on a remote computer through SSH on windows

In linux I can start a GUI process remotely through ssh by setting the DISPLAY env var.

So I connect to the remote via SSH, set DISPLAY=:0 (or whatever the ID of the display is) and then execute the process. This will cause the GUI process to appear on the remote computer's display

My question is, how can I do this on windows? Obviously there's no X-server on windows, so the DISPLAY variable won't work, but is there some other way I can let the remote session spawn the process on the remote computer's display?