As a developer, I have made hundreds of apps, for which I default the installation to C:\Program Files\Application Name. But I have always wondered If I could perhaps use a better default installation location structure, such as C:\Program Files\Publisher Name\Application Name.
I know this is more of a personal preference thing, but there must be an optimal installation folder. Maybe cluttering the root directory Program Files a bad thing, or maybe using a Publisher Name sub-directory over complicates matters.
There is no established standard for this in Windows for this, other than the fact that apps can be either installed in Program Files or the user's AppData folder.
Even Microsoft themselves sometimes store apps directly in the directory, such as Microsoft Office, but other times they use a Microsoft sub-directory, such as Microsoft\OneDrive. So It's clearly a hard debate on how to look at this problem.
So, which would be the most optimal installation directory? If there even Is one at least