What path to write a Windows ISO to create a bootable thumb drive?

Was looking to use PXE, but now just directly downloading the Windows 10 ISO as:

nicholas@mordor:~$ nicholas@mordor:~$ ll /media/nicholas/total 18drwxr-x---+ 5 root     root        5 Feb 19 18:23  ./drwxr-xr-x  4 root     root        4 Jan 25 12:11  ../dr-xr-xr-x  6 nicholas nicholas  492 May  5  2023  CCCOMA_X64FRE_EN-US_DV9/dr-xr-xr-x  1 nicholas nicholas 2048 Apr 18  2023 'Ubuntu 23.04 amd64'/drwxrwxrwx  1 nicholas nicholas 4096 Feb 19 18:15  win/nicholas@mordor:~$ nicholas@mordor:~$ ll /media/nicholas/win/total 13drwxrwxrwx  1 nicholas nicholas 4096 Feb 19 18:15 ./drwxr-x---+ 5 root     root        5 Feb 19 18:23 ../nicholas@mordor:~$ 

thumb drive:

I've tried:

sudo dd if=/home/nicholas/Desktop/Win10_22H2_English_x64v1.iso of=/media/nicholas/win/ bs=4M && sync

but that doesn't seem to work as it's a directory. How do I find the path to write to? The mount command returns many results.